Lydia Kellam -Foto-MatildaRahm.jpg


Lydia Kellam - Digital strategist, educator & owner of Kellam Communication

Digital Strategy 

By studying user behavior, analyzing trends and studying relevant data I develop strategies to help innovate and grow your brand.  With content optimization and data-driven methods my work focuses on digital marketing that help business achieve their goals and build better relationships with their digital communities.

Content Marketing

As a curious content strategist, I’m passionate about creating digital content and stories that build communities and inspire people to dream and think in new directions.  My content marketing toolbox includes content strategy, storytelling, SEO, writing, content planning, trend research, personas, analytics and reporting. 

Social Media

I have over 10 years of developing social media content plans, producing and publishing social media content,  planning campaigns, crafting content strategies and creating social media reports for brands and agencies in Stockholm and New York. With a user centric approach aligned with digital trends I create social media marketing that increase engagement and reach.



As a consultant I work with brands, agencies and startups to help them find new creative ways to use digital and social media. I work with both strategic and operational tasks and available for freelance projects, consulting contracts, interim roles and part-time jobs.



My ambition is to broaden perspectives on digital communication. During my workshops and talks, I seek to present the tools and trends that allow us to dream, learn, create and connect in the fast-changing digital world.



I collaborate with schools, coworking spaces and companies to offer classes in social media strategy, digital trends, growth marketing and storytelling. My classes provide knowledge and tools that will help you improve your digital communication and social media marketing.


“We have collaborated with Lydia for trend research and the development of creative social media concepts.
Not only does she know what’s what, she’s also really creative and always seems to take our half-baked ideas and help them to actually work.”
— Malin Holmquist, Art Director, Futerra
“I worked with Lydia on a global content marketing campaign and she successfully defined topics, planned blog content, and optimised distribution based on performance reports and research. Lydia’s energy and engagement make her a pleasure to work with. “
— James Pearse, Senior Copywriter, Hyper Island
“Lydia offered an evening social media class to the members of our coworking space that was highly appreciated. As a person, she’s engaged and not afraid to go her own way. Her humble approach makes her likeable and easy to work with.”
— Tua Asplund, CEO A house