Digital & Social Media Strategist

As a digital and social media strategist I have worked with everything from creating social media posts, content strategy, concept development, Facebook advertising, content calendars to analytics and reporting with brands and agencies in Stockholm and New York. 

Teacher & Speaker

Over the past years I have been invited to teach at schools such as Berghs School of Communication, Linneuniversitetet, Hyper Island and Nackademin in topics such as content strategy, storytelling, social media strategy and trends.  I have also spoken at conferences, breakfast seminars, team days and festivals covering tech, music, art and design.

Program Director

As head of the Growth Marketing at Berghs School of Communication, I plan courses, book teachers, manage the class and make sure that the program meets the needs of the industry, the students and future employers.


Conference Curator

For Gather Festival, a Stockholm-based tech and innovation conference I helped curate the program of speakers and artists from all over the world. 



Writer & Blogger

As a writer, I’ve contributed with articles and photos to digital magazines such as Radar Magazine and the Brooklyn-based travel guide On the Grid. During 2009 - 2012 I was the founding editor of the online magazine The Swede Beat, which also included brand and blog collaborations with companies such as Svenska Institutet and Monki.   

Jury Member

For the design award Design S 2018, I was part of the jury for digital products and services to help find the campaigns and brands that would celebrate and promote Swedish creativity and design.